Charlotte Vangsgaard
Managing Partner
Charlotte is a business strategist with a background of working with social and economic change. Prior to ReD she was head of several sections in the Ministry of Culture, for example in Office and Media politics and Arts and Business. She has also worked as a program officer for the UNDP in Cairo and Algiers. Charlotte holds an MBA in international business and marketing and an MA in political science.
Keywords: food, medico, green, marketing, people
Keywords: food, medico, green, marketing, people
On the human perspective
The lightning rod throughout my work life has been deep interest for what really matters in people’s lives and how people perceive their own situation.
I have pursued that curiosity in the different endeavors that I have undertaken working on social and economic change in the Third World, with CSR and even with my work consulting FMCGs on branding. What always excites me is how people make sense of their own acts and create logical constructs that fit their situation.
On making complicated problems simple
Building deep consumer insights often means high levels of complexity that are difficult if not impossible to act upon. I enjoy cutting to the core of the issue and recognizing what truly matters and what is just noise. Seeing companies act upon clear and concise advice is probably the most fulfilling part of being a consultant.
The lightning rod throughout my work life has been deep interest for what really matters in people’s lives and how people perceive their own situation.
I have pursued that curiosity in the different endeavors that I have undertaken working on social and economic change in the Third World, with CSR and even with my work consulting FMCGs on branding. What always excites me is how people make sense of their own acts and create logical constructs that fit their situation.
On making complicated problems simple
Building deep consumer insights often means high levels of complexity that are difficult if not impossible to act upon. I enjoy cutting to the core of the issue and recognizing what truly matters and what is just noise. Seeing companies act upon clear and concise advice is probably the most fulfilling part of being a consultant.
